No matter how good or how awful you are as a writer (and the truly awful ones think they are good, which makes them truly awful), when the manuscript is finished, the publishing and marketing options you have are not even as effective as a roll of the dice… where you throw six of them and have to get six sixes to prove a winner. This is why I will never be a popular and profit-making author. Of course, I might be truly awful and just don’t know it yet.
I started the publishing game with a publisher that paid a dollar for the rights to publish my first publishing attempt. Publish America turned out to be a scam and held onto the rights to my space opera, AeroQuest, for seven years. They have been prosecuted as criminals and sued out of existence since then in 2007. I took my novel rights back in 2014. It was a learning experience. I learned at that point that I was a truly awful writer. The precious few relatives that read it and liked it were not literate enough to recognize awful novelistic garbage with too many characters, a meandering plot, and totally goofball thematic nonsense. After four and a half rewrites, it is still a pretty awful mess.
I tried to get the next one published by one of the major publishers. I landed Catch a Falling Star with I-Universe, a print-on-demand imprint of Penguin Books (at least that was who owned them then in 2012.)
This was, of course, another blunder in the publishing world where no author-friendly options still exist. I got to work with a professional editor who had worked in the publishing industry with McMillan for twenty years. She told me that my book was well done and better than many financially successful but awfully written books. And then she let me in on the terrible secret of publishing in the internet era. The publishers make money by charging the author for everything. And most books make very little money for the author, the royalties being only a small percentage of the price.
Working with the professionals at I-Universe was worth the thousands of dollars I paid them because of all the things I learned about writing and publishing. But when I tried a cheaper publisher, Page Publishing, they were totally not worth the money. Their editor made changes in Magical Miss Morgan that were not merely worthless, but forced me to re-edit the whole thing myself and change everything back. The publishing cooperative I tried, PDMI Publishing, was a much better business model, but couldn’t compete and ended up going out of business before they could publish Snow Babies.
So, it turns out that the option Denny suggested as the Spirit talking to Moitle’s Delicatessan is the only one I can afford. And I am doing everything myself. But as a marketer, I have nothing to work with to make myself a successful author. I have to be satisfied with being a good writer that nobody will ever read.
Catch a Falling Star 
Re-bubbling the Old Enthusiasm
It is getting harder and harder to climb the new day’s hill to get to the summit where I can reasonably get a good look at the road ahead. At almost-64, I can see the road ahead is far shorter and much darker than the highway stretching out behind me. It is not so much a matter of how much time I have spent on the road as it is a matter of the wear and tear the mileage has caused.
This weekend I had another depressing free-book promotion where, in five days, I only moved five books, one purchase, and four free books. I have made $0.45 as an author for the month of June.
I was recently given another bit of good advice from a successful author. He said that I shouldn’t be in such a rush to publish. He suggested taking more time with my writing. Hold on to it longer. Polish it and love it more. And now that I have reached sixteen books published on my author’s page, I have basically beaten the grim reaper in the question of whether or not he was ever going to silence me and my author’s voice. I can afford to live with the next one longer.
But the last one, A Field Guide to Fauns, practically wrote itself. It went fast from inspiration to publication simply because the writer in me was on fire and full of love and life and laughter that had to boil over into hot print exactly as quickly as it did. The additional writing time afforded me by the pandemic and quarantine didn’t hurt either. Once in print, my nudist friends loved it.
This next one has the potential to boil and brew and pop out of me in the same accelerated way as that last one did. Of course, it has been percolating inside my brain basically since the Summer of 1974. So, this is no rushed job. The Wizard in his Keep is a story of a man who tries to take the children of the sister of his childhood best friend to a place of safety when their parents are killed in a car wreck. But the only safe place he has to offer is in the world of his imagination. A world he has bizarrely made real. And that best friend comes searching for the children. And so does a predator who seeks to do them all grievous harm.
In many ways, it is a story already written.
So, I am rekindling the flame that keeps the story-pot boiling. And more of it is already cooking. And I am recovering from the cool winds of disappointment, as well as the dark storm clouds of the nearing future.
This is now actually a two-year-old post. Both of the books mentioned here are published and available from Amazon. As far as holding on to the books longer, there is no problem with that on Amazon. Editing, improving, and re-publishing a book is actually easier than publishing it the first time. Nothing about this old post has been made untrue by the passage of time. I am still probably the best author of books like these whose published books almost never get read.
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