Last night I watched the movie version of Jersey Boys the musical. It touched me deeply. And the band was asked to each answer the question,
“What was your best year as a member of the Four Seasons, your peak year?” Frankie Valli’s answer got me thinking about the answer to that question as it applies to who I am and what was the peak year of my career.
Now, I can’t deny that, having been a successful public school teacher who loved teaching for more than 30 years, there were a number of very successful years I could point to. But scoring well on State writing tests and reading tests despite teaching in a poor rural school district in South Texas, nor competing in the Odyssey of the Mind creativity contest with my gifted students were really what I would call my peak year. That honor has to go to the year I was twelve (for most of the year), 1969,
That was the year that men walked on the moon. I had followed the whole thing for several years, since Mom and Dad had gotten me excited about space by trying to spot John Glenn in his Mercury capsule crossing the blue sky in our back yard. I had watched religiously as Walter Cronkite and Wally Schirra told us on CBS about Mercury and Gemini and finally Apollo.
It made me believe in myself and the power of people for the first time since the tornado and the sexual assault from 1966 had toppled my world.
I had numerous self-confidence issues after 1966. I really, deep down, blamed myself for what happened to me. I was convinced that I was worthless and evil. But watching Neil Armstrong step onto the surface of the moon on that late July evening made me yearn to reshape the world the way he did, even if I could only do it in a much smaller way.
’69 was the “Summer of Love” in more than one way for me. I wasn’t really able to think about myself as a virgin in ’69 for… reasons. But it was the summer that I got to see a girl who wasn’t my sister naked because she wanted me to see her. We were not able to actually do what both of us wanted to do, and my double-clutching at the last moment destroyed any chance of her ever even talking to me again for the rest of my life, but it proved that I was at least desirable to girls. And music from that moment on began to underscore everything in my life. She had “Sugar Sugar” by the Archies playing in her bedroom. And the same song was playing again at the roller rink in Lake Cornelia the night she refused to do the couple’s skate with me, and I asked Leslie instead. Leslie accepted. I was not a monster made from the horror of ’66. i proved that to myself to the beat of “Sugar Sugar”.
And, of course, even though I was a Cardinals fan, the New York Mets proved to me that year that the impossible can happen. Of course, I rooted for the Orioles. You know, a team with a bird for a mascot.
But 1969 was also a year of big decision for me. I already knew at that point that I was destined to be a storyteller. But that was the year of the My Lai massacre. I remember looking at the photos in Life and Look magazines of the dead bodies of women and children, killed by American bullets. I could not, at that point, stomach the idea of going to war after turning 18, a possibility that became very real to me that year.
It was the year I made up my mind I would never kill anyone in my lifetime, never pick up a gun to harm others, or be a part of any such atrocity. I still have great respect for soldiers and what they do, but if I had been there, I would’ve been moved to lay down my weapon and stand with the victims in front of the machine guns. They would’ve had to kill me too. And I was determined to go to jail sooner than fight in the war. Luckily, that was never put to the test. The war ended in 1975, before I graduated high school.
The peak year was not for me a year of great personal success or wealth or accomplishment. 1969 was the year I chose who I was going to be in life. The year of decision. The year that brought me all the way through from there to now. It was 50 years ago. It was the year I was 12.
Coca-Cola Mind Control
If you’ve read very much of my goofy little blog, you’ve probably run across the fact that I am something of a conspiracy theorist and strange-twist believer… sometimes referred to as a tinfoil-hat-wearer, or that old uncle you don’t want your kids sitting next to at the Thanksgiving dinner table. And I’ve got another one for you. I discovered while obsessing about nostalgia and old ads in the Saturday Evening Post, that the Coca-Cola company is probably responsible for warping my mind as a child.
My plan in revealing this hideous conspiracy is to take a look at ads and illustrations that I saw as a kid addicted to reading Saturday Evening Post every week at Grandpa and Grandma Aldrich’s farm. I will scour them for hidden meanings and try to reveal to you the insidious plot underlying these mind-altering illustrations. Keep in mind that you should probably take everything I say in this article with a grain of salt. No, really, salt can protect you from subtle mind-control messages.
And, yes, I realize that not all the messages are that subtle. Sometimes they shout at you, “Drink Coke and you will have more sex!” And you have to remember we are trying to avoid that kind of mind control. We have to fight every instance of ad companies trying to take control over us by exploiting our baser animal urges.
So, let me take a momentary interlude, a break if you will. I have this big glass of Diet Coke I just bought at QT, and…
Well, that was good!
Coca-Cola has been at this for a while. This ad from the 1940’s is apparently attempting to win World War II through choice of soft drinks. Look at this feisty brew the soldier is about to quaff. It is actually struggling in the cup to get out and go bite some German soldier’s face off. Any American soldier who can choke this stuff down is tough enough to take on the Axis powers, Napoleon after Hitler dug him up and used Frankenstein’s scientific breakthroughs to re-animate him, and even several countries we weren’t actually at war with. Even Rush Limbaugh and his weird lesbian-farmer-subsidies theory can’t compete with Coke on this level of propaganda wars.
I also think Coca-Cola ads may have something to do with why I became a Cardinals fan when I lived in a place full of Cubs and Twins fans. I admit, I added the dialogue and the commentary, but I used to do the same thing in my head when I was eight and the Cardinals went to the World Series… and the Cubs could not win it all even with Ernie Banks on their team. The Cardinals beat the Yankees in 7 games!
I blame Coca-Cola. Especially their ad department. Cause the generic manager is telling the generic Oubs player to “Relax… take it easy.” But the Cardinals won because Bob Gibson had that laser-intensity stare that bored holes through Mickey Mantle’s bat! (It is Oubs, not Cubs, by the way. Look at the big “O” on his jersey.)
And you can’t tell me that the Coca-Cola ad seen here, the one with the white-haired goblin child casting a spell on you with his crazy eyes and pointing at your dark, delicious master isn’t seriously trying to mess with children’s minds. There used to be a big five-foot-tall metal sign with this very picture on it in the one and only alley in Meservey, Iowa. The one time I went to the barber there to get my hair cut I had to sit in that barber chair and stare at this evil thing staring back at me from the alley across the street. It warped me. For one thing, I never went back to that barber shop again… at least until I was in college and the sign was gone.
So, I seriously believe Coca-Cola was messing with my mind as a child. They did it through subversive ad illustrations in Saturday Evening Post Magazine. And if I’m completely crazy now, I blame them. You don’t see that kind of thing going on today, do you? Well, I mean, we should be very worried. Because it probably means they have gotten better at it.
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Filed under autobiography, baseball, baseball fan, commentary, conspiracy theory, foolishness, humor
Tagged as coca cola, conspiracy theory, humor, mind control, propaganda