No matter how good or how awful you are as a writer (and the truly awful ones think they are good, which makes them truly awful), when the manuscript is finished, the publishing and marketing options you have are not even as effective as a roll of the dice… where you throw six of them and have to get six sixes to prove a winner. This is why I will never be a popular and profit-making author. Of course, I might be truly awful and just don’t know it yet.
I started the publishing game with a publisher that paid a dollar for the rights to publish my first publishing attempt. Publish America turned out to be a scam and held onto the rights to my space opera, AeroQuest, for seven years. They have been prosecuted as criminals and sued out of existence since then in 2007. I took my novel rights back in 2014. It was a learning experience. I learned at that point that I was a truly awful writer. The precious few relatives that read it and liked it were not literate enough to recognize awful novelistic garbage with too many characters, a meandering plot, and totally goofball thematic nonsense. After four and a half rewrites, it is still a pretty awful mess.

I tried to get the next one published by one of the major publishers. I landed Catch a Falling Star with I-Universe, a print-on-demand imprint of Penguin Books (at least that was who owned them then in 2012.)
This was, of course, another blunder in the publishing world where no author-friendly options still exist. I got to work with a professional editor who had worked in the publishing industry with McMillan for twenty years. She told me that my book was well done and better than many financially successful but awfully written books. And then she let me in on the terrible secret of publishing in the internet era. The publishers make money by charging the author for everything. And most books make very little money for the author, the royalties being only a small percentage of the price.
Working with the professionals at I-Universe was worth the thousands of dollars I paid them because of all the things I learned about writing and publishing. But when I tried a cheaper publisher, Page Publishing, they were totally not worth the money. Their editor made changes in Magical Miss Morgan that were not merely worthless, but forced me to re-edit the whole thing myself and change everything back. The publishing cooperative I tried, PDMI Publishing, was a much better business model, but couldn’t compete and ended up going out of business before they could publish Snow Babies.
So, it turns out that the option Denny suggested as the Spirit talking to Moitle’s Delicatessan is the only one I can afford. And I am doing everything myself. But as a marketer, I have nothing to work with to make myself a successful author. I have to be satisfied with being a good writer that nobody will ever read.





























My Bookish Journey
My journey as a writer actually began in grade school. I was writing Star Trek-like comics from the time I was in the fourth and fifth grade, ten and eleven years old. I called my comics Zebra Fleet, about the last fleet in the Star League on the distant, far reaches of the Milky Way Galaxy.
I started writing book-length stories in college, at Iowa State University. They weren’t all science fiction. They began to be more and more about the time and place where I grew up, Rowan, Iowa in the 1960s and 1970s They involved the people I knew there and then. My family, my friends, the people of Rowan, and random Iowegians. I based important characters on people I actually knew, mostly those I knew quite well. But I changed and swapped character details to hide their identities a little bit, and I gave them names that were mixed and matched and borrowed from the 1977 Ames, Iowa phone book. Dettbarn, Efram, Sumpter, Bircher, Clarke, MacMillan, White, and Murphy all came from there. Niland came from a famous alumni of the University of Iowa who played for the Dallas Cowboys.
In order to have food to eat and money to spend as an adult, I had to take my BA in English and add to it an MA in Education to get a job as a teacher. I took my closet full of nascent novels and moved to Texas where my dad’s job took my parents before I graduated college. There I added hundreds of characters who were perfect for Young Adult novels as I got to know real kids and learned about their real lives. I changed their names, details, and often cultures as I added them to my stories.
Other than a couple of shots in the dark as submissions of cartoons and manuscripts to publishers, I mostly kept my stories in the closet and focused more on teaching (which, to be fair, is also a form of story-telling.) I put my handful of rejection letters in the closet too.
But then, I got laid off for two years due to health and a wicked witch as a principal, and I spent my non-job-hunting time writing a novel about my science-fiction role-playing games with former students. It was called AeroQuest.
I managed to find a publisher for that book. But it was a bogus sort of experience. They paid me an advance of one dollar. Then they had me sign a seven-year contract in 2007. No editor or proofreader even worked for them. I basically had to edit and format the book myself. All they did is intentionally flub-up some titles and sections of text in the printed form. This was part of the master plan to get me to pay for an extensive fix to the mistakes they made. The only marketing they did was to send a notice for my over-priced paperback to the list of friends and relatives that they required me to make for them. Publish America is no longer in business. They were closed down by a class-action lawsuit from the authors they had tricked into paying them thousands of dollars for totally defective publishing services. Since I didn’t pay them any scam pennies, I didn’t get any of the money from the lawsuit. I only got my publishing rights back.
So, I went back to whole-heartedly teaching. Then, in 2012 I completed another manuscript that I thought was the best work that I had ever done. I submitted it to I-Universe publishers. They read it and loved it. As it turned out, they were in the process of being acquired by Penguin Books. They were the closest thing to a mainstream publisher that would entertain submissions by new and unproven authors like me.
They, of course, were offering a publishing package that included working with real editors and marketing personnel. But I had to go a bit into debt to swing the price. So, I was still paying someone to publish my book correctly. But, as a step in my author’s journey, it was invaluable. I got to work closely with an experienced editor who had previously worked for both MacMillan and Harcourt, two mainstream traditional publishers.
My book was given the stock cover you see here despite the cover requests I made and got approved. My original ask was apparently too expensive to print. There is no girl flying a kite in the story at all, let alone at night. It is a story about incompetent aliens trying to invade a small town in Iowa. I had requested a flying saucer with a kite flying behind it.
That first real publisher, though, made me into a real writer. The I-Universe marketeers got me listed as a winner of the Editor’s Choice Award. And they put that award and the Rising Star award on every paperback copy they printed. Everyone who read the book seemed to really like it. They set me up with this blog, space on their website for my book and bio, and they put me in touch with Barnes and Noble to talk about “meet the author” sessions to promote getting the book on their shelves. But a trip to the hospital with pneumonia and the end of the room on my Discover Card caused me to bring an end to my marketing campaign. I ended up with two five-star reviews and sixteen dollars-worth of royalties.
At this point in the story, temporarily stalled, I must start touting the part two of my essay for today. I should warn you, I have a lot more negative things to say about publishing next time.
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