
This is a logo-doodle…wouldn’t that make an excellent name for an alien science fiction character? Logodoodle, Prince of the Black Hole Kingdom.
I have been so obsessed with all the terrible details of the new orange monkey that has taken over our government that I completely forgot about an idea I had for a logo using my family name. That is, until I began doodling while binging on Penny Dreadful on Netflix. (Gawd, I have to talk about that show in a post too… horribly wonderful stuff!) Yes the name-plate art you see above, not inspired by Trump’s gold letter fetish, no, not at all, is merely a doodle. No rulers were used. I eyeballed everything and let it flow. I do admit to going over the pencil drawing in ink and editing at that point.
My family name, you see, is a very old and common German name. Beyer means “a man from Bavaria” or auf Deutsch, “ein Mann aus Bayern”. We were originally peasant farmers, but achieved nobility and a coat of arms in the middle ages. I know this because in 1990 I was invited the to world-wide Beyer family reunion in Munich due to the genealogical research Uncle Skip did into the family name. They sent me a book and I paid for the book, but did not attend. (On a teacher’s salary? Are you kidding me?)
But I was thinking about my brand. It does have a meaning, and it does stand for something. I underlined the illuminated letters of the name with a broken sword. My ancestors were once warlike. My great uncle died in the US Navy during World War II. My dad was in the Navy during the Korean Conflict. But having been a school teacher for so many years, I am dedicated to the belief that conflict is best resolved through wit and negotiation. I would sooner be killed than have to shoot at another human being. Of course, that part of the Beyer brand only applies to me. Both my son the Marine, and my brother the retired Texas prison guard, are gun nuts. And they are both very good shots. I don’t recommend getting into serious arguments with them.
My family name also stands for farming and farmer’s values. We were once stewards of the land. Both my mother and my father grew up on farms. I was raised in a small farm town less than five miles from the Aldrich family farms of my grandparents and uncles. I have worked on farms. I have shoveled cow poop… a unique thing to look upon as a badge of honor. My octogenarian parents are living now in my grandparents’ farm house on land that has been in my family for more than 100 years.
My family name also stands for service. I am not the only teacher in the clan. My mother and two of my cousins are long-time registered nurses and all have seen the craziness of the ER. (And I don’t mean by watching the television show with Clooney in it.) I have a brother who was a prison guard and a sister who is a county health inspector. We put the welfare of others before our own. Our success in life has been measured by the success of the communities we serve.
While it is true that I could never make money off the Beyer brand the way gold-letter-using Mr. Trump has, I think it is safe to say, “My brand is priceless.”

























Encouraging Signs
The Canadian Geese have shown up to winter in the North Dallas area early this year. I saw them today at Richland College in Richardson, Texas, a Dallas suburb. The tallest one in the picture was apparently the drill sergeant as he was honking out the goose-language equivalent of, “Hup, two, three, four… pick it up, two, three, four…” and marching them across the South parking lot, completely unconcerned about nearby people and cars, and college students (who may or may not be classified as people.) I could have walked up behind him and bopped him on the back of his head with my hand and he wouldn’t have been particularly upset. Of course, I would’ve been subjected immediately to goose wrath from his soldiers all around me. And, believe me, goose wrath is not particularly survivable.
Canadian geese having flown South for the winter is an encouraging sign. It is evidence of normal behavior by weather-sensitive creatures in a time of chronic effects from human-caused global warming. The fact that they are willing to land in a State where so many rednecks carry around AR-15s and are not noticeably people-shy is also a good sign unless it means that rednecks are too busy hunting liberals to think about shooting at geese.
A very good sign for me as a writer is the fact that on Tuesday, November 1st this week, I sold five books in one day for the first time ever. Someone bought copies of Magical Miss Morgan, Sing Sad Songs, Horatio T. Dogg, A Field Guide to Fauns, and The Baby Werewolf. Now, there is no way to know from the author’s Amazon dashboard who bought these five books at the same time, or even if it was one person, or five different people. But I have suspicions.
I have been talking to an American Library Association-affiliated marketing group about my book Catch a Falling Star. They wanted me to market that book with them at a gigantic book fair in New Orleans in January. That book, published by I-Universe has won two publishing-house awards from I-Universe, the Editors’ Choice Award and the Rising Star Award. This book, on the Amazon website, appears to be highly marketable, and their book scouts read and recommended the book as a featured submission at their book fair booth. This would be a plumb marketing help for a writer struggling to even get a little notice with the best of his books. But, not having the necessary money to invest, about $850.00, I had to turn them down.
I researched it before deciding, and the book fair is a real thing, not a scam. I was offered a similar marketing campaign a year ago by I-Universe which also knows the quality of that book because they edited it. But their plan was over three times more expensive. And I am not available to appear at book fairs for book signings because of six incurable diseases and generally poor health, as well as the fact that all travel expenses would be mine to take care of. I made seven dollars from royalties this last month. It doesn’t begin to pay the bills. The publishing industry demands far more than it gives to authors.
Still, the five books in one day that I sold are a good indicator that someone is looking at self-published books to find a marketable gem to invest in. I am, after all, the only owner of the publishing rights to my self-published books. So, there is potential if I can stay alive long enough to see it happen.
I have been down of late. The eye doctor says my glaucoma damage is impossible to repair, so I am going to continue being more blind than I ever was before. I have been unable to even think about going back to the nudist camp. I am worried about losing the ability to drive. And heart attacks or strokes are always lurking in the background.
But not all signs point to badness and the end of the world. Some things are encouraging. And those are the signs I will be paying the most attention to.
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