
I was a boy back when the milk man still came around in his blue-and-white panel truck delivering bottles of milk with Elsie the Cow on them. I don’t remember clearly because I was only 4 years old back when I first became aware of being a boy in this world instead of being something else living somewhere else.
There were many things I didn’t know or understand back then. But one thing I did know, was that I loved Elsie the Cow. And why would a farm boy love a cartoon cow? There were many not-so-sensible reasons.
For one thing, Elsie the Cow reminded me of June Lockhart, Lassie’s mom and the mom from Lost in Space.

It may be that June Lockhart’s eyes reminded me of Elsie’s eyes, being large, soul-full eyes with large black eye lashes. It may be that she starred in a TV commercial for Borden’s milk in which Elsie winked at me at the end of the commercial.
Or maybe it was because Elsie had calves and was a mom. And June Lockhart was Lassie’s mom and the mom of Will Robinson, so I associated both of them with my mom, and thus with each other.

Elsie gave you milk to drink and was always taking care of you in that way. Milk was good for you, after all. My own mom was a registered nurse. So they were alike in that way too.
And she was constantly defending you against the bulls in your life. She stood up to Elmer to protect her daughter more than once. Of course, her son was usually guilty of whatever he was accused of, but she still loved him and kept Elmer from making his “hamburger” threats a reality.

And you can see in numerous ad illustrations that Elsie’s family were basically nudists. Although she often wore an apron, she was bare otherwise. And though her daughter often wore skirts and her son wore shorts, Elmer was always naked. And that didn’t surprise me, because no cow I knew from the farm wore clothes either. From very early in my life I was always fascinated by nakedness, and I would’ve become a nudist as a youngster if it hadn’t been soundly discouraged by family and society in general.


So there are many reasons why I have always loved Elsie the Cow. And it all boils down to the love of drinking milk and that appealing cartoon character who constantly asked you to drink more.

















































Why We Doo
I remember when Scooby Doo, Where Are You? premiered on Saturday Morning Cartoons in 1969. I was thirteen and in the 7th grade. I had been six during the Cuban Missile Crisis of 1962, seven when Kennedy was assassinated in 1963, ten when I was sexually assaulted in 1966, and still twelve when Neil Armstrong walked on the Moon in the Summer of 1969. I was obsessed with monsters, horror comics, 20,000 Leagues Under the Sea, and the Pirates threatening Jim Hawkins in Treasure Island. I knew what fear was. And I was mad to find ways to combat the monsters I feared.
Don’t get me wrong. I was under no illusions that Fred, Daphne, Velma, Norville “Shaggy” Rogers and Scooby Doo were the answer to all my fears as viable heroes and heroines. They were goofballs, all of them, based on the characters I vaguely remembered from The Many Loves of Dobie Gillis. I was aware that Shaggy was just Maynard Krebs in cartoon form (the hippie character portrayed by Gilligan’s Island actor Bob Denver.)
One of the critical things about the show for me was the fact that there was a rational explanation for the monsters. They were men in masks, special effects and projector tricks, or remote-controlled mechanical things.
And the way you overcame them and saved the day was by having Shaggy and Scooby act as bait, cause the traps to get sprung at the wrong time, and then fall on the villains, trapping them under the butt of the talking dog.
Villains and horror could be overcome by laughing at them. They were more likely to be clowns than carnivores. And even if they were carnivores, the teeth were not real.
There was a universal truth in that. Danger and horror and fear were easier to handle when you could laugh in spite of those things.
And to top it all off, those meddling kids and their stupid talking dog were with me my whole life. Those cartoons got remade and spun off so many times that my kids learned to love them as much as I did. And those four meddling kids and that talking dog are still making new stories even now.
And that is why we do the Doo!
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