
I have been using the book-reviewing service called Pubby to get readers to actually read and review my books. I have barely gotten any readers to pick up and read one of my books since I first started publishing my work in 2007. And I get it. Beginning authors, no matter how good they are going to be later, are not so very good on the first, second, or even third try. My family is reluctant to read anything I have written because I pester them too much about it. My children are all creative in their own way, and consumed more by their own projects than by anything I have done. And when my wife reads anything I have written, she becomes laser-focused on what is unusual about how I use grammar and how things are spelled.
“You can’t spell that word like that!” she insists.
“But honey, it’s a made-up word that I made up myself.”
“That makes it worse, because the word it makes me think of is a bad word in the Philippines, even though it is spelled nothing like your word for butterflies thinking of ear wax.”
“Okay, I guess I have to change it then.”

But Amazon doesn’t like your relatives writing book reviews anyway. And their rules knocked out a couple of reviews I got from other writers with whom I had a deal for exchanging reviews. So, this review service was supposed to help with the problem. You read books from Pubby’s list and write a review to get points that you can put toward getting your own books reviewed. That seems both reasonable and equitable to me.

So, I started with some of the best books I have written and began getting them reviewed. So far, Snow Babies has gained four five-star reviews. Sing Sad Songs and Recipes for Gingerbread Children have each added three five-star reviews.
And it began to concern me.
It seems that some of the truly terrible writing that I was reviewing were getting overly-generous amounts of five-star reviews, along with their twos and threes. And the closer I looked at some of the comments in the reviews of my books, which were somehow read in only one or two days, were merely restatements of what other reviewers had already written. It was entirely possible that I was getting reviews like I was because writers were slapping an empty five-star on there to justify earning their points to get their own books reviewed. They weren’t actually reading the stories themselves.
I am not going to complain about mere suspicions over a five-star review. But I was looking for proof that people read and like my books. And I expect to see some lower grades on my work. That’s part of how you know things are real. Not everyone likes every good book. The best books ever written have their detractors.

So, I went with my most recently published book, Laughing Blue. I chose the free-review-copy option and gave the reader every opportunity to dislike my book of boring old essays. And I got back a five-star review with some actual proof that the reader did read it and enjoyed it.
Now I feel better. But I would still like to see some three or four-star reviews, and I would definitely survive a one or a two. It would make me think the whole thing is a bit more honest than it has seemed at times.
And that’s how it’s supposed to be… according to Mickey.





















Ugly Christmas Sweaters and the Criticizing of Them
In the Midwest
where I spent my childhood and early youth, there is a great tradition of making fun of the exceptionally eye-bonking ski sweaters and Norwegian-middle-layer clothing that dads and grandads are given as presents less often than only neckties.
Yes, they are functional in the land of 100-degree-below-zero wind-chill. And they also work as defenders of your male virginity when you are in college in Iowa. But we make fun of them not out of derision, but of love. These are gifts, after all, that are given on winter birthdays and Christmas because the giver loves you. And the creative criticism of them is given only as a sign of appreciation for what they are truly for.
And if you tried to click on the X’s on this sweater of mine, and it did not immediately close on your screen, that’s because this one has special meaning. I didn’t get this as a Christmas gift. I inherited it from my father who died in November 2020. And it will keep my heart warm now until it falls apart, or until the time comes to pass it on to my own eldest son.
What…
this essay is actually about is the nature of good criticism.
The fact that this one is a red Christmas tree decorated with lawn flamingos is not the actual point. One has to look past the flaws and try to judge the effectiveness of how it achieves… or fails to achieve… its intended purpose… apparently to keep rats and small birds out of your yard… or from within a hundred yards of the thing.
And…
if I were to be offended by the revelation of Santa’s sexy black thong, then the thing to do as a proper critic is not to use my power to condemn it, but not to take up the critique of it at all. I mean, if you are actually offended by the thing, you would not want to offer an opinion that some would take as a challenge.
“What? You are telling me that I can’t like Santa’s sexy black thong? I will not only like it, I will love it! And I will buy one for myself.”
Following…
the philosophy of the uncritical critic, I would only review this green nightmare sweater of a Christmas mutant demon-dog if I really liked it. Of course, since you are seeing a review of it here, it means I am actually quite charmed by the sweater itself, and amused by whatever seventy-plus-year-old grandmama that has the kitsch-defiant attitude that allows her to proudly wear it… even if it was given to her as a gift by a relative she probably doesn’t really like but, never tells them so.
Doing book reviews one after another (as I have been doing for Pubby in order to get reviews on my own books in return) I have done a lot of the uncritical critic bit. Some of the people I have been reviewing the books of should never have tried to write a book in the first place. But do I tell them that? Of course not. If I have taken the trouble to read the whole book, even though it may be horrible, I am not going to pour cold water on their flame. I have done reviews with innumerable editorial suggestions of what would make it a better story, or a better non-fiction book, or children’s book, or poetry book, or self-help book… I have read terrible books of all of these kinds. And I know the authors did not rewrite the books as I suggested. But in my many years as a writing teacher, I have learned well that you must always point out the fledgling writers’ strengths and ask them to build on those. And some will. Besides the points I earn to spend on reviews of Mickian books, that is reward enough.
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