
Rowan, Iowa… Not the place I was born, but the place where I got to be a stupid kid, and have the lessons of the good and god-fearing life hammered into my head hard enough to make a dent and make it stay with me for more than half a century. I got to go to grade school there. I learned to read there, especially in Miss Mennenga’s third and fourth grade class. Especially in that old copy of Treasure Island with the N.C, Wyeth illustrations in it, the one Grandma Aldrich kept in the upstairs closet in their farm house. I got to see my first naked girl there. I learned a lot of things about sex from my friends there, and none of them were true. I played 4-H softball there, and made a game-saving catch in center field… in the same game where my cousin Bob hit the game-winning home run. But those were things kids did everywhere. It didn’t make me special. There was no real magic in it.

Being a farm-kid’s kid taught me the importance of doing your chores, every day and on time. If you didn’t do them, animals could get sick, animals could die, crops could be spoiled, the chickens could get angry and petulant and peck your hands when you tried to get the eggs. Cows could get grumpy and kick the milk bucket. Cats could vow revenge if you didn’t direct a spray or two at their little faces as they lined up to watch you milk the cows. And you never knew for sure what a vengeful cat might do to you later, as cats were evil. They might jump on the keyboard during your piano recital. They might knock the turkey stuffing bowl off the top of the dryer when Mom and Grandma and several aunts were cooking Thanksgiving Dinner. And I know old black Midnight did that on purpose because he got to snatch some off the floor before it could be reached by angry aunts with brooms and dustpans. And all of it was your fault if it all led back to not doing your chores, and not doing them exactly right.
But, even though we learned responsibility and work ethic from our chores, that was not the real home-town magic either. I wasn’t technically a real farm kid. Sure, I picked up the eggs in the chicken house at Grandpa and Grandma Aldrich’s farm more than once. And I did, in fact, help with milking machines and even milking cows by hand and squirting cats in the faces at Uncle Donny’s farm. I walked beans, going up and down the rows to pull and chop weeds out of the bean fields at Uncle Larry’s farm. I drove a tractor at Great Uncle Alvin’s farm. But I didn’t have to do any of those things every single day. My mother and my father both grew up on farms. But we lived in town. So, my work ethic was probably worth only a quarter of what the work ethic of any of my friends in school was truly worth. I was a bum kid by comparison. Gary G. and Kevin K, both real farm kids and older than me, explained this to me one day behind the gymnasium with specific examples and fists.
Being a farm kid helped to forge my character. But that was really all about working hard, and nothing really to do with magic.

I truly believe the real magic to be found in Rowan, Iowa, my home town, was the fact that it was boring. It was a sleepy little town, that never had any real event… well, except maybe for a couple of monster blizzards in the 60’s and 70’s, and the Bicentennial parade and tractor pull on Main Street in 1976, and a couple of costume contests in the 1960’s held in the Fire Station where I had really worked hard on the costumes, a scarecrow one year, and an ogre the next, where I almost won a prize. But nothing that changed history or made Rowan the center of everything.
And therein lies the magic. I had to look at everything closely to find the things and strategies that would take me to the great things and places where I wanted to end up. I learned to wish upon a star from Disney movies. I learned about beauty of body and soul from the girls that I grew up with, most of them related. And I invented fantastical stories with the vivid imagination I discovered lurking in my own stupid head. I embarrassed Alicia Stewart by telling everyone that I could prove she was a Martian princess, kidnapped and brought to Earth by space pirates that only I knew how to defeat. And I learned to say funny things and make people laugh… but in ways that didn’t get me sent to the principal’s office in school. Yes, it was the magic of my own imagination. And boring Iowa farm towns made more people with magic in them than just me. John Wayne was one. Johnny Carson was one also. And have you heard of Elijah Wood? Or the painter Grant Wood? Or the actress Cloris Leachman?
Yep. We were such stuff as dreams were made on in small towns in Iowa. And that is real magic.























Coca-Cola Mind Control
If you’ve read very much of my goofy little blog, you’ve probably run across the fact that I am something of a conspiracy theorist and strange-twist believer… sometimes referred to as a tinfoil-hat-wearer, or that old uncle you don’t want your kids sitting next to at the Thanksgiving dinner table. And I’ve got another one for you. I discovered while obsessing about nostalgia and old ads in the Saturday Evening Post, that the Coca-Cola company is probably responsible for warping my mind as a child.
My plan in revealing this hideous conspiracy is to take a look at ads and illustrations that I saw as a kid addicted to reading Saturday Evening Post every week at Grandpa and Grandma Aldrich’s farm. I will scour them for hidden meanings and try to reveal to you the insidious plot underlying these mind-altering illustrations. Keep in mind that you should probably take everything I say in this article with a grain of salt. No, really, salt can protect you from subtle mind-control messages.
And, yes, I realize that not all the messages are that subtle. Sometimes they shout at you, “Drink Coke and you will have more sex!” And you have to remember we are trying to avoid that kind of mind control. We have to fight every instance of ad companies trying to take control over us by exploiting our baser animal urges.
So, let me take a momentary interlude, a break if you will. I have this big glass of Diet Coke I just bought at QT, and…
Well, that was good!
Coca-Cola has been at this for a while. This ad from the 1940’s is apparently attempting to win World War II through choice of soft drinks. Look at this feisty brew the soldier is about to quaff. It is actually struggling in the cup to get out and go bite some German soldier’s face off. Any American soldier who can choke this stuff down is tough enough to take on the Axis powers, Napoleon after Hitler dug him up and used Frankenstein’s scientific breakthroughs to re-animate him, and even several countries we weren’t actually at war with. Even Rush Limbaugh and his weird lesbian-farmer-subsidies theory can’t compete with Coke on this level of propaganda wars.
I also think Coca-Cola ads may have something to do with why I became a Cardinals fan when I lived in a place full of Cubs and Twins fans. I admit, I added the dialogue and the commentary, but I used to do the same thing in my head when I was eight and the Cardinals went to the World Series… and the Cubs could not win it all even with Ernie Banks on their team. The Cardinals beat the Yankees in 7 games!
I blame Coca-Cola. Especially their ad department. Cause the generic manager is telling the generic Oubs player to “Relax… take it easy.” But the Cardinals won because Bob Gibson had that laser-intensity stare that bored holes through Mickey Mantle’s bat! (It is Oubs, not Cubs, by the way. Look at the big “O” on his jersey.)
And you can’t tell me that the Coca-Cola ad seen here, the one with the white-haired goblin child casting a spell on you with his crazy eyes and pointing at your dark, delicious master isn’t seriously trying to mess with children’s minds. There used to be a big five-foot-tall metal sign with this very picture on it in the one and only alley in Meservey, Iowa. The one time I went to the barber there to get my hair cut I had to sit in that barber chair and stare at this evil thing staring back at me from the alley across the street. It warped me. For one thing, I never went back to that barber shop again… at least until I was in college and the sign was gone.
So, I seriously believe Coca-Cola was messing with my mind as a child. They did it through subversive ad illustrations in Saturday Evening Post Magazine. And if I’m completely crazy now, I blame them. You don’t see that kind of thing going on today, do you? Well, I mean, we should be very worried. Because it probably means they have gotten better at it.
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Filed under autobiography, baseball, baseball fan, commentary, conspiracy theory, foolishness, humor
Tagged as coca cola, conspiracy theory, humor, mind control, propaganda