If you’ve read very much of my goofy little blog, you’ve probably run across the fact that I am something of a conspiracy theorist and strange-twist believer… sometimes referred to as a tinfoil-hat-wearer, or that old uncle you don’t want your kids sitting next to at the Thanksgiving dinner table. And I’ve got another one for you. I discovered while obsessing about nostalgia and old ads in the Saturday Evening Post, that the Coca-Cola company is probably responsible for warping my mind as a child.
My plan in revealing this hideous conspiracy is to take a look at ads and illustrations that I saw as a kid addicted to reading Saturday Evening Post every week at Grandpa and Grandma Aldrich’s farm. I will scour them for hidden meanings and try to reveal to you the insidious plot underlying these mind-altering illustrations. Keep in mind that you should probably take everything I say in this article with a grain of salt. No, really, salt can protect you from subtle mind-control messages.
And, yes, I realize that not all the messages are that subtle. Sometimes they shout at you, “Drink Coke and you will have more sex!” And you have to remember we are trying to avoid that kind of mind control. We have to fight every instance of ad companies trying to take control over us by exploiting our baser animal urges.
So, let me take a momentary interlude, a break if you will. I have this big glass of Diet Coke I just bought at QT, and…
Well, that was good!
Coca-Cola has been at this for a while. This ad from the 1940’s is apparently attempting to win World War II through choice of soft drinks. Look at this feisty brew the soldier is about to quaff. It is actually struggling in the cup to get out and go bite some German soldier’s face off. Any American soldier who can choke this stuff down is tough enough to take on the Axis powers, Napoleon after Hitler dug him up and used Frankenstein’s scientific breakthroughs to re-animate him, and even several countries we weren’t actually at war with. Even Rush Limbaugh and his weird lesbian-farmer-subsidies theory can’t compete with Coke on this level of propaganda wars.
I also think Coca-Cola ads may have something to do with why I became a Cardinals fan when I lived in a place full of Cubs and Twins fans. I admit, I added the dialogue and the commentary, but I used to do the same thing in my head when I was eight and the Cardinals went to the World Series… and the Cubs could not win it all even with Ernie Banks on their team. The Cardinals beat the Yankees in 7 games!
I blame Coca-Cola. Especially their ad department. Cause the generic manager is telling the generic Oubs player to “Relax… take it easy.” But the Cardinals won because Bob Gibson had that laser-intensity stare that bored holes through Mickey Mantle’s bat! (It is Oubs, not Cubs, by the way. Look at the big “O” on his jersey.)
And you can’t tell me that the Coca-Cola ad seen here, the one with the white-haired goblin child casting a spell on you with his crazy eyes and pointing at your dark, delicious master isn’t seriously trying to mess with children’s minds. There used to be a big five-foot-tall metal sign with this very picture on it in the one and only alley in Meservey, Iowa. The one time I went to the barber there to get my hair cut I had to sit in that barber chair and stare at this evil thing staring back at me from the alley across the street. It warped me. For one thing, I never went back to that barber shop again… at least until I was in college and the sign was gone.
So, I seriously believe Coca-Cola was messing with my mind as a child. They did it through subversive ad illustrations in Saturday Evening Post Magazine. And if I’m completely crazy now, I blame them. You don’t see that kind of thing going on today, do you? Well, I mean, we should be very worried. Because it probably means they have gotten better at it.
Ah, irony again! It ends up being anything but simple. You can write in simple, adjective-and-adverb-free sentences as Hemingway did, and still manage to convey deeply complicated and thoughtful ideas. One might even suggest that you can create poetic ideas in mere prose, dripping with layers of emotion, conflict, theme, and deeper implied meaning. You can also write prose in the intensely descriptive and convoluted style of a Charles Dickens with many complex sentences and pages-long paragraphs of detail, using comic juxtapositions of things, artfully revealing character development, and idiosyncratic dialogue all for comedic effect. Prose is a powerful and infinitely variable tool for creating meaning in words. Even when it is in the form of Mickian purple paisley prose that employs extra-wiggly sentence structure, pretzel-twisted ideas, and hyperbolically big words.
Catch a Falling Star 
Why School Should Be Cool
I was a school teacher for thirty-one years, and in spite of the immense amount of brain damage that builds up over time, especially as a middle-school teacher, I think I know what we’ve been doing wrong.
We need to take a look at an education system where things are working better than they are here.
Now, I know you probably didn’t click on the boring video about school. Heck, you probably aren’t even reading this sentence. But I can summarize it and put it in easy-to-understand words. Finland does not have to educate as many poor and disadvantaged kids as this country does. The video gives five ways that Finland does it better, but all of them boil down to the basic notion that the country is more homogeneous and uniformly middle-class than ours is. Still, we can learn things from them.
The first of the five ways that Finland does it better is a difference in government. While U.S. governmental safety-net programs blame people who need food stamps for being lazy (even though some of them work 40-hour work weeks in minimum-wage jobs), Finland gives a huge package to parents of everything they might need as soon as their child is born. As long as the child is in school, the government does many things to support the family’s efforts to educate them. Imagine what we could accomplish here if we invested some of the vast fortune we give to corporations in subsidies into educating poor black and Hispanic children instead. Children have a hard time learning in school when they come to school hungry. If we could only feed them better, the way the Fins do, we would revolutionize our classrooms.
The second point the video makes is the biggest suds-maker every time I get on my teacher’s soap box. They don’t give kids homework and they only give them one standardized test when they leave high school. I have recently covered this topic more thoroughly in a post in which I was able to ridicule Florida governor Rick “Skeletor” Scott. (Boy, did I enjoy doing that.) But I won’t go into all of that again here.
The third thing is respecting teachers. In Finland they treat teachers with the kind of respect that they give to doctors and lawyers. How cool is that? In Texas, calling someone a teacher is an epithet. If a teacher is liked or even loved by their students, administrators are encouraged to keep a closer eye on them to figure out what’s wrong. Students are supposed to hate their teachers and sit all day filling out mind-numbing test-preparation worksheets. Imagine what it could be like if teachers weren’t the scum of the earth. They might actually have students convinced that learning goes on in their classrooms.
The fourth point is that Finland does not try to cram more and more memorized details into young brains so they can spit it all back out on a test. They take students thoroughly into the subject of study, and at a slower, easier pace. They dive deep into the river of learning instead of wade through the wide and shallow parts. All questions get answered. And by that, I mean, student questions, not teacher questions. The learning is student-centered.
Finally, the video states that Finland simply has fewer social ills in their country to get in the way of good quality education. But even though the work is harder in this country, the potential is really there to go far beyond what Finland is capable of. We have a natural resource that is totally untapped in this nation. We don’t develop the minds of a majority of our children in any meaningful way. And I can tell you from having done it, you can teach a poor or disadvantaged child to think. You can give them the tools for academic, economic, and personal success. You can make them into valuable human beings. But you should never forget, they are already precious beyond measure. We just ignore and trash that inherent value. So, the information is out there about how to do a better job of educating our children. We need to follow through.
Here endeth the lesson.
Leave a comment
Filed under angry rant, commentary, education, humor, insight, teaching
Tagged as education, Finland's education system, humor, lessons learned, teaching, teaching better