It is difficult to get a book noticed by the book-buying (and hopefully book-reading) public. If you have a good book, especially if you have gone the independent publishing route, promotion and advertisement cost far more than you are likely to make on the book. No one notices. No one reads. The ones who do read don’t review it. So you have to be creative. Or maybe creatively evil. If you are going to get somebody with some pull to recommend your book, you may have to trick them. I got Batgirl here to endorse my book by promising to give her information about the location of the Joker’s lair. I tricked her into waiting in front of my book while I secretly snapped this picture with my concealed bow-tie camera. You can’t actually tell from the picture, but she conked me on the head with that titanium batarang once the flash went off in her face. But I got the endorsement for free. Of course, now I’m on a most-wanted list from the Justice League for marketing fraud.
Catch a Falling Star 