
Imagination is always the place I go in times of trouble. I have a part of my silly old brain devoted to dancing the cartoon dance of the dundering doofus. It has to be there that I flee to and hide because problems and mistakes and guilt and pessimism are constantly building un-funny tiger-traps of gloom for me to rot at the bottom of. You combat the darkness with bright light. You combat hatred with love. You combat unhappiness with silly cartoonish imaginings. Well… maybe you don’t. But I do.

When reading the Sunday funnies in the newspaper on lazy Sunday afternoons, I spent years admiring Bill Watterson’s Calvin and Hobbes for its artistry and imaginative humor, believing it was about a kid who actually had a pet talking tiger. I didn’t get the notion that Hobbes was actually a toy tiger for the longest time. That’s because it was basically the story of my own boyhood. I had a stuffed tiger when I was small. He talked. He went on adventures with me. And he talked me into breaking stuff and getting into trouble with Mom and Dad. It was absolutely realistic to me.

I have always lived in my imagination. Few people see the world the way I view it. I have at least four imaginary children to go along with the three that everybody insists are real. There’s Radasha, the boy faun, my novel characters Tim Kellogg and Valerie Clarke, and the ghost dog that lurks around the house, especially at night. That plus Dorin, Henry, and the Princess (the three fake names that I use in this blog for my three real children).

Have you noticed how Watterson’s water-color backgrounds fade into white nothingness the way daydreams do? Calvin and Hobbes were always a cartoon about turning the unreal into the real, turning ideas upside down and looking at them through the filter-glasses of Spaceman Spiff.

Unique and wonderful solutions to life’s problems can come about that way. I mean, I can’t actually use a bloggular raygun to vaporize city pool inspectors, but I can put ideas together in unusual ways to overcome challenges. I almost got the pool running again by problem-solving and repairing cracks myself.
So, I am now facing the tasks of working out a chapter 13 bankruptcy and having a swimming pool removed. The Princess will need to be driven to and from school each day. I will need to help Henry find another after-school job. And the cool thing is, my imaginary friends will all be along for the ride. Thank you, Calvin. Thank you, Hobbes. You made it all possible. So, please, keep dancing the dance of the dundering doofus.













































Coca-Cola Mind Control
If you’ve read very much of my goofy little blog, you’ve probably run across the fact that I am something of a conspiracy theorist and strange-twist believer… sometimes referred to as a tinfoil-hat-wearer, or that old uncle you don’t want your kids sitting next to at the Thanksgiving dinner table. And I’ve got another one for you. I discovered while obsessing about nostalgia and old ads in the Saturday Evening Post, that the Coca-Cola company is probably responsible for warping my mind as a child.
My plan in revealing this hideous conspiracy is to take a look at ads and illustrations that I saw as a kid addicted to reading Saturday Evening Post every week at Grandpa and Grandma Aldrich’s farm. I will scour them for hidden meanings and try to reveal to you the insidious plot underlying these mind-altering illustrations. Keep in mind that you should probably take everything I say in this article with a grain of salt. No, really, salt can protect you from subtle mind-control messages.
And, yes, I realize that not all the messages are that subtle. Sometimes they shout at you, “Drink Coke and you will have more sex!” And you have to remember we are trying to avoid that kind of mind control. We have to fight every instance of ad companies trying to take control over us by exploiting our baser animal urges.
So, let me take a momentary interlude, a break if you will. I have this big glass of Diet Coke I just bought at QT, and…
Well, that was good!
Coca-Cola has been at this for a while. This ad from the 1940’s is apparently attempting to win World War II through choice of soft drinks. Look at this feisty brew the soldier is about to quaff. It is actually struggling in the cup to get out and go bite some German soldier’s face off. Any American soldier who can choke this stuff down is tough enough to take on the Axis powers, Napoleon after Hitler dug him up and used Frankenstein’s scientific breakthroughs to re-animate him, and even several countries we weren’t actually at war with. Even Rush Limbaugh and his weird lesbian-farmer-subsidies theory can’t compete with Coke on this level of propaganda wars.
I also think Coca-Cola ads may have something to do with why I became a Cardinals fan when I lived in a place full of Cubs and Twins fans. I admit, I added the dialogue and the commentary, but I used to do the same thing in my head when I was eight and the Cardinals went to the World Series… and the Cubs could not win it all even with Ernie Banks on their team. The Cardinals beat the Yankees in 7 games!
I blame Coca-Cola. Especially their ad department. Cause the generic manager is telling the generic Oubs player to “Relax… take it easy.” But the Cardinals won because Bob Gibson had that laser-intensity stare that bored holes through Mickey Mantle’s bat! (It is Oubs, not Cubs, by the way. Look at the big “O” on his jersey.)
And you can’t tell me that the Coca-Cola ad seen here, the one with the white-haired goblin child casting a spell on you with his crazy eyes and pointing at your dark, delicious master isn’t seriously trying to mess with children’s minds. There used to be a big five-foot-tall metal sign with this very picture on it in the one and only alley in Meservey, Iowa. The one time I went to the barber there to get my hair cut I had to sit in that barber chair and stare at this evil thing staring back at me from the alley across the street. It warped me. For one thing, I never went back to that barber shop again… at least until I was in college and the sign was gone.
So, I seriously believe Coca-Cola was messing with my mind as a child. They did it through subversive ad illustrations in Saturday Evening Post Magazine. And if I’m completely crazy now, I blame them. You don’t see that kind of thing going on today, do you? Well, I mean, we should be very worried. Because it probably means they have gotten better at it.
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Filed under autobiography, baseball, baseball fan, commentary, conspiracy theory, foolishness, humor
Tagged as coca cola, conspiracy theory, humor, mind control, propaganda