I have been so obsessed with all the terrible details of the new orange monkey that has taken over our government that I completely forgot about an idea I had for a logo using my family name. That is, until I began doodling while binging on Penny Dreadful on Netflix. (Gawd, I have to talk about that show in a post too… horribly wonderful stuff!) Yes the name-plate art you see above, not inspired by Trump’s gold letter fetish, no, not at all, is merely a doodle. No rulers were used. I eyeballed everything and let it flow. I do admit to going over the pencil drawing in ink and editing at that point.
My family name, you see, is a very old and common German name. Beyer means “a man from Bavaria” or auf Deutsch, “ein Mann aus Bayern”. We were originally peasant farmers, but achieved nobility and a coat of arms in the middle ages. I know this because in 1990 I was invited the to world-wide Beyer family reunion in Munich due to the genealogical research Uncle Skip did into the family name. They sent me a book and I paid for the book, but did not attend. (On a teacher’s salary? Are you kidding me?)
But I was thinking about my brand. It does have a meaning, and it does stand for something. I underlined the illuminated letters of the name with a broken sword. My ancestors were once warlike. My great uncle died in the US Navy during World War II. My dad was in the Navy during the Korean Conflict. But having been a school teacher for so many years, I am dedicated to the belief that conflict is best resolved through wit and negotiation. I would sooner be killed than have to shoot at another human being. Of course, that part of the Beyer brand only applies to me. Both my son the Marine, and my brother the retired Texas prison guard, are gun nuts. And they are both very good shots. I don’t recommend getting into serious arguments with them.
My family name also stands for farming and farmer’s values. We were once stewards of the land. Both my mother and my father grew up on farms. I was raised in a small farm town less than five miles from the Aldrich family farms of my grandparents and uncles. I have worked on farms. I have shoveled cow poop… a unique thing to look upon as a badge of honor. My octogenarian parents are living now in my grandparents’ farm house on land that has been in my family for more than 100 years.
My family name also stands for service. I am not the only teacher in the clan. My mother and two of my cousins are long-time registered nurses and all have seen the craziness of the ER. (And I don’t mean by watching the television show with Clooney in it.) I have a brother who was a prison guard and a sister who is a county health inspector. We put the welfare of others before our own. Our success in life has been measured by the success of the communities we serve.
While it is true that I could never make money off the Beyer brand the way gold-letter-using Mr. Trump has, I think it is safe to say, “My brand is priceless.”