If you Google the word Paffooney, most of what you get in the results is me. Do an image search for the word and you get a gallery of my artwork. By making up a word for my picture posts, I have created an interesting hold on Google searches that I hope can prove useful for advertising my work. Try it out.
Catch a Falling Star 
We are for a moment thanking you for your vital falling star. …Who knows, by next month your “interesting hold on Google” will abate and we shall have to seek our paffooney elsewhere!
Hmmm… who else is providing Paffooney?