Trying to do social media marketing for my book tends to be a lot of sharing of memes. (Is that pronounced “Meeems” or “Meemees”?) I borrow stuff from others and post it based on my values, my politics, and my notions of what is wisdom. But the stuff that’s out there is wild and woolly, strange and fool-y. Quotes from authors and figures I respect are not actually things they said. Some of the memes are positively hateful and negative. I believe in gentle humor… things that make you laugh because they reveal unexpected truth. I don’t like insulting and degrading things. I could call Rush Limbaugh or Ted Cruz names. They make that very easy. But I don’t find that junk funny. So, I decided to try making what I think is a good meme.
There it is. I made that. Share it, or throw up about it, I have no control over that. I have no clue what makes something like that go viral or trend or whatever else they call it.
Catch a Falling Star 